The Vincent Price Collection: Is Scarier Than You Think
By Steven Goss
The Vincent Price Collection, it sounds scary doesn't it? It could be a grade-B
monster flick. You can hear the tag line now, "The Vincent Price
Collection: His collection needs one last piece... YOU!" But it
wasn't a horror movie, which is too bad because it had enough clichés
to be one. It had the strange dream that came to life. It had the
cast of confused townspeople seeking answers. And, it had Vincent
What was the Vincent Price Collection? It was an experiment started
by Sears, Roebuck and Co. to sell fine art to the general public.
They hired Vincent Price to assemble the collection because he had
a recognizable name and a reputation as an art collector. The actor
purchased more than 2,700 works and the first 100 went on sale in
October of 1962. To the store's surprise, it worked. People clamored
to buy pieces by artists such as Albrecht Durer or Reginald Pollack.
Discontinued in 1971, the Vincent Price Collection has been forgotten
as an odd art historical footnote. Today the idea of thumbing Sears
catalog and seeing a Picasso on page 226 is a disturbing notion.
So to help our readers gain an appreciation of the Vincent Price
Collection, we dug up an old catalog from 1967. It models some pieces
from the collection. Try not to freak out.